Taylor Swift crowned recording artist of the year for fifth time
In 2024, music lovers around the world couldn’t get enough of Taylor Swift. The pop sensation dominated the music scene, becoming the top artist of the year with her album “The Tortured Poets Department” selling a record-breaking 5.6 million copies. This achievement marked Swift’s fifth time being crowned as the International Federation of the Phonographic Industry (IFPI)’s biggest-selling global recording artist, a feat unmatched by any other performer since the award’s inception.
Following closely behind Swift was Canadian rapper Drake, who secured the second spot on the charts. Drake, a familiar face on the IFPI charts, continued to showcase his talent and captivate audiences worldwide with his music.
Swift’s success wasn’t limited to just album sales. Her Eras Tour surpassed $1 billion in revenue, setting a new standard for live performances in the music industry. This tour not only showcased Swift’s latest work but also reignited interest in her past albums. Several of her previous records, including “1989 (Taylor’s Version),” “Midnights,” “folklore,” “evermore,” and “Lover,” made their way onto the top 20 of IFPI’s global vinyl album chart.
IFPI Chief Executive Victoria Oakley praised Swift’s impact on the music industry, noting the strong connection fans have with her music. The IFPI’s global artist chart takes into account an artist’s sales across various formats, including streaming, downloads, and physical music, showcasing the artist’s influence and reach on a global scale.
The top 10 global artists of 2024, based on overall consumption of their music, featured a mix of established names like Drake and newcomers like Zach Bryan and Sabrina Carpenter. K-pop continued to dominate the global album sales chart, highlighting the genre’s widespread appeal and influence in the music industry.
Overall, 2024 was a monumental year for Taylor Swift and the music industry as a whole. Swift’s continued success and the rise of new talent underscored the diversity and vibrancy of the global music scene. As fans eagerly await what the future holds, one thing is certain—Taylor Swift’s music will continue to resonate and captivate audiences around the world.
