‘New golden age’: Anti-woke beer company teams up with ‘MAGA Babe’ influencers to launch new calendar

Ultra Right, the anti-woke beer company, has made waves once again with the release of its annual swimsuit calendar featuring “MAGA Babes.” The calendar, titled “Conservative Dad’s™ MAGA Babes: Make America Hot & Healthy Again,” has garnered attention for its celebration of health, beauty, and American values.

According to Ultra Right, the calendar serves as a bold and unapologetic tribute to health and fitness, in stark contrast to what they see as the promotion of poor health by other companies. The company took a dig at Sports Illustrated for featuring a “morbidly obese woman” in their 2025 bikini calendar, emphasizing the importance of taking health and fitness seriously while looking good.

The calendar is now available for purchase on the company’s website, with over $200 in discounts offered to customers. Each month features a different MAGA Babe sporting a MAGA hat and highlighting how they stay “Hot & Healthy.” The calendar also includes woke-free holidays, exclusive discounts, and the “Dad Joke of the Month.”

Seth Weathers, CEO of Ultra Right, expressed the company’s stance on the growing popularity of MAGA Babes, stating that “MAGA Babes are in and woke is out.” He emphasized a return to celebrating real beauty and traditional American values, with a focus on health, fitness, and positivity.

Last year, Ultra Right released a similar calendar featuring former NCAA swimmer Riley Gaines and other conservative influencers. The company dedicated 10% of its calendar sales to the Riley Gaines Center, which aims to defend women’s sports from extreme leftist ideologies.

Gaines shared that the campaign raised $20,000 for her group, highlighting the impact of Ultra Right’s efforts to support women’s athletics. Weathers reiterated the company’s commitment to promoting great beer, American patriotism, fun, and real beauty, harking back to a time when beer companies celebrated these values.

Ultra Right’s bold and unapologetic approach to celebrating health, beauty, and American values continues to resonate with its audience. By staying true to its anti-woke stance and commitment to traditional values, Ultra Right is carving out a unique space in the beer industry.