Why Vancouver’s biggest fair saw its lowest non-pandemic attendance in 2025
The Pacific National Exhibition (PNE) fair in Vancouver has been a staple event in the city for decades, drawing in crowds with its mix of rides, attractions, concerts, and nostalgia. However, in recent years, attendance at the fair has seen a decline, with this year marking the lowest numbers since the turn of the century.
According to PNE officials, 612,404 guests attended the fair this year, representing a four percent decrease from the previous year. This drop in attendance can be attributed to various factors, including limited space due to construction of a new amphitheatre and uncertain economic conditions.
Despite the decrease in attendance, feedback from fairgoers has been positive, with many enjoying the attractions and activities offered at the event. However, the rising cost of admission, which has increased from $6 to $25 this century, may have deterred some potential attendees.
Looking ahead to next year, PNE spokesperson Laura Ballance mentioned that discounts and pricing strategies would be reviewed to make the fair more accessible to a wider audience. The upcoming 2026 FIFA World Cup and the opening of the new 10,000-seat amphitheatre are expected to attract more visitors to the fair.
Author Nick Marino, who has written about his experiences at the PNE, highlighted the lack of a compelling reason to attend the fair this year. He noted that while traditional attractions like the wooden roller-coaster remain popular, there was a sense of something missing at the 2025 fair.
Marino believes that the completion of the new amphitheatre will breathe new life into the event and provide a fresh reason for people to attend in 2026. With ongoing improvements and additions to the fairgrounds, the future looks promising for the PNE and its ability to draw in crowds once again.
As the PNE continues to evolve and adapt to changing times, it remains a beloved tradition in Vancouver, offering a mix of nostalgia and excitement for visitors of all ages.
