Spotify is rolling out DMs, including in Canada. Some users are wondering if we need it
Spotify Introduces Direct Messaging Feature to Connect Users
Spotify, the popular music-streaming platform, has announced the launch of a new direct messaging feature for both free and premium subscribers. The company aims to enhance user engagement and attract more users by introducing this new communication tool.
The direct messaging feature is being rolled out gradually on mobile devices to users above the age of 16 in select markets. Canadian users can expect to see this feature available in the coming days, according to a statement from a Spotify spokesperson to CBC News.
According to the spokesperson, the addition of direct messaging is in response to user feedback requesting a central platform within Spotify to share content and discuss music, podcasts, and other media without leaving the app.
While Spotify previously had a messaging feature that was removed in 2017 due to low engagement, the company is confident that the growing number of subscribers in recent years will lead to the success of this revamped feature.
With 696 million monthly active users in the second quarter of 2025, Spotify is looking to capitalize on its large user base to drive engagement and increase user interaction.
Reactions to the Announcement
Despite Spotify’s efforts to enhance user experience with direct messaging, some online reactions have been mixed. While some users welcome the new feature, others question the need for social networking within a music streaming platform.
On platforms like Reddit, users have expressed concerns about the introduction of direct messaging, with some questioning the relevance of this feature and suggesting that Spotify should focus on improving the listening experience instead.
While some users see the potential for connecting with friends and family through direct messaging, others are skeptical about the impact it may have on their music listening experience.
As the debate continues, Spotify emphasizes that its Terms of Use and Platform Rules apply to direct messaging, ensuring that users can report any inappropriate or harmful content.
