Buying Canadian at the supermarket? It’s more complicated than you think
The ongoing trade war initiated by President Donald Trump’s tariffs has sparked a wave of patriotism among customers at Canadian grocery stores. People are increasingly looking to support Canadian products in response to the economic tensions between Canada and the United States. However, buying only domestic goods is not as straightforward as one might think.
One shopper, Jim Kreski from Windsor, Ont., recently discovered that not all products labeled with a maple leaf symbol are actually made in Canada. While browsing the aisles at a FreshCo store, Kreski picked up a can of soup and noticed that despite the prominent maple leaf logo, the product was manufactured in the U.S.A. This revelation left him feeling deceived and frustrated.
Upon inquiry, a store staff member explained that the maple leaf symbol is also placed on products that have been processed or prepared in Canada, even if the ingredients are imported. While this may technically adhere to labeling regulations, Kreski and other consumers find it misleading and deceptive.
The push to buy Canadian goods has intensified following Trump’s announcement of 25 per cent tariffs on Canadian imports. In response, supermarket chains like FreshCo have introduced initiatives to promote Canadian products and encourage customers to support local businesses. However, the accuracy of labeling remains a concern for conscientious shoppers like Kreski.
In light of these issues, experts like Mike von Massow, a food economics professor at the University of Guelph, emphasize the importance of educating oneself about the origins of products and understanding the nuances of what constitutes a Canadian product. While it may require more effort and research, making informed buying decisions can help consumers align their purchasing habits with their values.
Despite the challenges and complexities of navigating the buy Canadian movement, individuals like Kreski and his wife, Carol, remain committed to supporting Canadian businesses and avoiding U.S. imports whenever possible. By staying informed and actively seeking out Canadian-made products, consumers can play a role in promoting local industries and strengthening the country’s economy.
