Canada-U.S. trade tensions aren’t stopping American tourists from visiting: experts

As tensions rise between Canada and the U.S. due to tariffs, Canadians are reconsidering their trips south of the border. However, data from Canadian border authorities shows that Americans are still flocking to Canada by air, undeterred by the escalating trade disputes.

Despite the influx of American tourists, there are concerns about whether they will feel welcome in Canada. Recent incidents, such as the booing of the U.S. national anthem at sports games and the removal of American flags by some Ontario municipalities, have raised doubts among some American travelers. Andrew Siegwart, president and CEO of the Tourism Industry Association of Ontario, emphasized the importance of reassuring American visitors that they are still valued in Canada.

Last year, tourists spent over $30 billion in Ontario, with Americans accounting for 20% of that total. However, there are signs of potential softness in the American market, prompting calls for increased marketing efforts to attract and retain American tourists. Siegwart urged the Doug Ford government to boost its spending on marketing Ontario to the U.S. to prevent a loss of tourist dollars.

Despite the current political tensions, Ontario remains a popular destination for American tourists due to its safety, ease of travel planning, and favorable exchange rate. Ontario is known for its diverse attractions, including its culinary scene, urban experiences, and outdoor adventures, making it an appealing destination for a wide range of interests.

While the U.S.-Canada relationship may be strained at a policy level, tourism operators in Ontario remain committed to keeping their “arms open” to American visitors. The province’s hospitality industry continues to welcome American tourists with open arms, emphasizing the longstanding friendship between the two countries.

According to Canada Border Services Agency data, there has been little change in the number of Americans crossing the border by air in March this year compared to last year. Despite concerns about the impact of the trade war, the flow of American visitors to Canada shows no signs of slowing down.

Tony Elenis, president and CEO of the Ontario Restaurant Hotel and Motel Association, highlighted the strong historical ties between Canada and the U.S., noting that the weak Canadian dollar is a major draw for American tourists. Wayne Smith, a professor and director of the Institute for Hospitality and Tourism Research at Toronto Metropolitan University, emphasized the significant savings that American tourists can enjoy due to the favorable exchange rate.

In conclusion, while there may be some concerns about the future of American tourism in Ontario, the current data indicates that American visitors are still coming to Canada in significant numbers. By continuing to promote the diverse attractions and welcoming hospitality of Ontario, the province can ensure that American tourists feel valued and appreciated, despite the political tensions between the two nations.