Yves Veggie Cuisine Discontinued After 40 Years in Business

Yves Veggie Cuisine, a popular Canadian plant-based food brand known for its meat alternatives, is set to be discontinued after four decades in the industry. The parent company, Hain Celestial Group, made the announcement to CBC News on Thursday, citing a decline in the meat-free category as the reason behind the decision.

Specializing in Meat Alternatives

Yves Veggie Cuisine was renowned for its wide range of meat alternatives, offering veggie versions of deli slices such as ham, turkey, and salami, as well as veggie burgers, meatballs, and hot dogs made from soy and other plant-based proteins. The brand had become a staple in vegetarian and vegan households across Canada.

Challenges in Sustaining the Business

In a statement, a spokesperson for Hain Celestial Group acknowledged that the decision to discontinue Yves Veggie Cuisine was not taken lightly. The company had been facing increasing challenges in sustaining the business due to the declining demand for meat-free products in recent years.

Despite the discontinuation, Yves Veggie Cuisine products will still be available on grocery store shelves throughout the fall and early winter. The spokesperson confirmed that the brand has not been sold to another company.

A Message to Loyal Consumers

The spokesperson expressed gratitude to the loyal consumers who have supported Yves Veggie Cuisine over the years. The brand’s loyal customers have been thanked for their trust and commitment, with a recognition of their continued support throughout the brand’s journey.

While the discontinuation of Yves Veggie Cuisine may come as a disappointment to many, the brand’s legacy will live on through its products available in stores for the foreseeable future.