Conor McGregor dropped by 2 companies, including popular whiskey brand, following verdict in assault case
Two companies have decided to cut ties with UFC fighter Conor McGregor after an Irish court found him responsible for assault in connection to a sexual encounter with a woman who accused him of sexual assault in 2018. Proximo Spirits, the owner of Proper No. 12 Irish whiskey, which McGregor endorsed, stated in a press release to the Irish Independent that they will no longer feature McGregor’s name or image in their marketing following the recent ruling.
“Since 2021, Proximo Spirits has owned Proper No. 12 Irish Whiskey entirely,” the statement indicated. “Moving forward, we have no intentions of using Mr. McGregor’s name and likeness in promoting the brand.”
According to ESPN, McGregor was a co-founder of the company in 2018 but sold his stake in 2021. Additionally, IO Interactive, a video game developer, declared via social media that they would end their collaboration with McGregor in the game “Hitman.”
“In light of the recent court ruling concerning Conor McGregor, IO Interactive has decided to terminate its partnership with the athlete, effective immediately,” the statement posted to X on Monday read.
“We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today.”
McGregor, 35, was instructed to pay nearly $257,000 to Nikita Hand by a civil court jury in Dublin last week after being found liable for assault stemming from an occurrence on Dec. 9, 2018. Hand claimed that McGregor had “brutally raped and battered” her, although McGregor does not face any criminal charges linked to the incident.
McGregor has vehemently denied the sexual assault allegations. He testified that he never coerced the woman into doing anything against her will and suggested that she fabricated the accusations after they engaged in consensual intercourse.
The Associated Press contributed to this report.
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