Democrat Tammy Baldwin details recipe for running in a swing state after victory in Trump-won Wisconsin

Sen. Tammy Baldwin, D-Wis., recently secured her re-election in Wisconsin, despite President-elect Donald Trump simultaneously flipping the state back to red in the presidential election. Baldwin attributes much of her success to her innovative “72-county strategy,” which involved traversing the entire state and engaging with voters in rural, suburban, and urban areas.

In an interview with Fox News Digital, Baldwin emphasized the importance of showing up and listening to the concerns and aspirations of people all over Wisconsin. She conducted over 250 events in the state in 2024 alone and organized targeted tours such as the Dairyland Tour and the Rural Leaders for Tammy Tour. By microtargeting rural communities and focusing on agricultural issues, Baldwin was able to effectively connect with voters across the state.

One key aspect of Baldwin’s campaign was her emphasis on engaging voters in every place she visited. She acknowledged that while it’s important to travel extensively, it’s equally crucial to connect with voters on a personal level. Baldwin’s years of experience in Wisconsin and her commitment to understanding the needs of various communities helped her build trust with voters.

During her campaign, Baldwin hosted roundtables and forums on pressing issues such as the fentanyl and opioid epidemic and agricultural concerns. She also highlighted her work on agricultural issues, including the Dairy Business Innovation Act, which provides grants to dairy producers and processors. Additionally, Baldwin’s advocacy for “buy America” rules in legislation resonated with voters in the state’s large manufacturing sector.

Baldwin’s successful re-election in Wisconsin serves as a potential model for other Democrats in swing states. She emphasized the importance of traveling extensively and engaging with constituents, drawing on her own experience of learning about Wisconsin during her first Senate campaign. Baldwin’s commitment to reaching out to all parts of the state, including those that had been overlooked by elected officials in the past, helped her secure victory in a closely contested race.

As Baldwin continues to represent Wisconsin in the Senate, her innovative campaign strategy and dedication to listening to voters serve as a blueprint for effective political engagement. By prioritizing personal connections and understanding the unique needs of diverse communities, Baldwin was able to overcome the challenges of a competitive election and secure a second term in office.