Economic impact of Taylor Swift’s Eras Tour in Vancouver estimated at $157M

Taylor Swift’s Eras Tour is set to make a significant impact on the city of Vancouver next week, with an estimated $157 million economic boost as the final three concert dates of the record-breaking tour take place at B.C. Place. Destination Vancouver has projected that the tour will bring in $97 million in direct spending on accommodations, food, and transportation.

Over 150,000 Swifties are expected to attend the three shows from December 6 to 8, with more than 82,000 hotel rooms booked across the region. The tourism organization collaborated with the B.C. Pavilion Corporation to calculate the economic impact, with 70% of the direct spending coming from out-of-town fans. This surge in tourism is anticipated to generate over $27 million in total tax revenue for all levels of government.

Jarrett Vaughan, an adjunct professor at the University of British Columbia’s Sauder School of Business, expressed that the numbers presented by Destination Vancouver seemed realistic and emphasized the positive effect of large-scale events like the Taylor Swift concert on the local economy. He noted that local businesses were gearing up for the influx of visitors by hosting Swift-themed events and promotions.

Destination Vancouver highlighted the various fan events planned throughout the city, including 13 Swift-themed lighting installations in the downtown area. Volunteers will be available to assist fans with information and hand out special ‘Vancouver’ friendship bracelets over the concert weekend. The organization also mentioned that B.C. charities have benefitted from donations of tickets and prize packages through the B.C. Place Community Benefits Program.

The Eras Tour, which has traveled to five continents and will have a total of nearly 150 performances, has already made a significant impact on cities like Toronto, where it generated $152 million in direct spending. Mayor Ken Sim expressed his excitement about Vancouver being chosen as the final stop on Swift’s tour, highlighting the economic boost and global recognition the city receives from hosting such events.

As Vancouver prepares to welcome Swifties from around the world, the anticipation for the grand finale of the Eras Tour continues to build. The city’s vibrant atmosphere and world-class offerings make it the perfect setting for a memorable concert experience.