Federal government unveils Canada Strong Pass to promote domestic tourism and travel

Canadian Culture and Identity Minister Steven Guilbeault made a significant announcement on Monday morning regarding the launch of the Canada Strong Pass. This initiative by the federal government aims to promote domestic tourism by providing free access to Canada’s historic sites and parks, as well as making rail travel more affordable for young people.

“Canadians are proud of their country. Canada is strong and it’s yours to discover,” Guilbeault stated at the Canadian Museum of Nature in Ottawa.

The Canada Strong Pass, set to launch on Friday, offers benefits without the need for registration or a physical card. Visitors can enjoy free admission to parks, national museums, and discounted train tickets simply upon arrival or booking. Both Canadians and foreign tourists are eligible for the pass.

According to Canadian Heritage, the pass includes free admission to national historic sites, national parks, and national marine conservation areas managed by Parks Canada. Additionally, visitors can avail a 25% discount on camping fees. Children aged 17 and under will have free entry to national museums and the Plains of Abraham Museum, while young adults aged 18 to 24 receive a 50% discount.

Moreover, children can travel for free on Via Rail when accompanied by an adult, and young adults aged 18 to 24 can enjoy a 25% discount on their tickets. The pass also offers free admission for children to select provincial and territorial museums and galleries, with a 50% discount for young adults aged 18 to 24.

“Our federal government is making it easier than ever for families to choose Canada for their summer vacation, allowing them to fully embrace the places and experiences that unite us and strengthen our nation,” Guilbeault emphasized.

The announcement comes at a time when fewer Canadians are traveling to the United States, with some choosing to explore their own country instead. Statistics Canada data revealed a significant drop in return trips from the U.S. in both air and land travel compared to the previous year. Reasons for this shift include increased border scrutiny, risk of detention, and political tensions between the two countries.

Several provinces and territories have reported an uptick in interest from Canadian tourists, signaling a growing trend of exploring local destinations. Guilbeault highlighted that the Canada Strong Pass aims to reconnect people with the natural beauty, rich history, and diverse culture of their homeland.

With the launch of the Canada Strong Pass, Canadians are encouraged to rediscover the wonders of their own country and create lasting memories while supporting local tourism. This initiative not only promotes sustainable travel but also fosters a deeper appreciation for the unique heritage and landscapes that make Canada truly special.