How Labubus became a viral obsession — and fuelled a ‘blind box’ industry

The thrill of the unknown has taken the toy industry by storm with the rise of blind box collectibles like Labubu. These mysterious packages, sold by China-based Pop Mart, offer a surprise toy inside, sparking a craze that has captivated collectors worldwide.

Labubu blind boxes have become more than just a toy – they have become a cultural phenomenon. From viral unboxing videos to long lineups at stores, these collectibles have created a sense of excitement and anticipation that has drawn in fans from all walks of life.

What makes these blind box items so appealing? According to experts, it’s the emotional experience they provide. Opening a blind box is like playing the lottery, but without the same risks. The thrill of not knowing what you will get, combined with the joy of finally revealing the surprise inside, creates a unique and addictive experience for collectors.

In addition to the excitement of unboxing a new toy, blind box collectibles like Labubu also offer a sense of community and identity. Fans of these toys come together to share their finds, connect with like-minded collectors, and showcase their rare figures. For many, collecting Labubus is more than just a hobby – it’s a way to express themselves and bond with others who share their passion.

But the appeal of blind box collectibles goes beyond just the toys themselves. Companies have capitalized on the trend by creating scarcity-fueled hype, limited editions, and rare figures that drive collectors to keep buying in hopes of finding the most coveted designs. This gamified shopping experience has turned buying a toy into a thrilling and addictive game of chance.

While blind box collectibles offer a fun and exciting way to shop, some experts warn that the mechanics behind these products can lead to overspending, especially among younger consumers. The mix of controlled uncertainty and the hope of scoring a rare item can prompt some collectors to buy more than they can afford.

Despite these concerns, many experts agree that blind box collectibles can be a positive and enjoyable experience when done responsibly. By adding elements of play and surprise to everyday shopping, these toys can enhance the overall enjoyment of the buying process. The key, they say, is transparency and ensuring that consumers understand the risks and rewards of participating in this gamified shopping experience.

In the end, blind box collectibles like Labubu offer a unique and thrilling way to shop for toys. Whether you’re a seasoned collector or a newcomer to the craze, the excitement of unboxing a blind box and discovering what’s inside is sure to keep you coming back for more.