Following his own skin cancer diagnosis, this B.C. man is now working to keep others safe from UV rays

Skin cancer is a serious issue that can affect anyone, even young adults like Jake MacDonald of Penticton, B.C. What started as a seemingly harmless mole on his left leg turned out to be melanoma, a form of skin cancer. Thanks to his grandmother’s advice, he got it checked out and had it removed, leading to a clean bill of health.

Melanoma rates have been on the rise in recent years, mostly due to overexposure to UV radiation from the sun or artificial sources like tanning beds. This realization prompted MacDonald to take action and help protect others from the dangers of UV exposure. He recently launched a business called Enjoy the Vu, which specializes in selling clothing that blocks out the sun’s harmful rays.

MacDonald’s products are rated UPF 50+, the highest rating for sun protection clothing. These clothes block at least 98% of UV rays, making them a great choice for anyone looking to stay safe in the sun. Currently, he offers long-sleeve golf polos in three colorful designs, with plans to expand his product line in the future.

In addition to running his business, MacDonald is also using his platform to raise awareness about skin cancer and the importance of sun protection. He shares his story on social media and collaborates with campaigns like Merck’s Practice Skintimacy to educate others about melanoma.

With skin cancer rates on the rise, it’s more important than ever to take precautions when spending time outdoors. By wearing UPF clothing and following safe sun practices, like using sunscreen and wearing sunglasses and hats, you can protect yourself from harmful UV rays. Jake MacDonald’s story is a reminder of the importance of early detection and prevention in the fight against skin cancer.