In current media environment, retired NHL star P.K. Subban’s conservative pivot a savvy business move

P.K. Subban: Media Relations Maverick

If you were to imagine the savviest brand manager in the world, give them a double dose of melatonin, a mug of chamomile tea, tuck them into a cool bedroom with a weighted blanket, and ask them to dream up a winning streak in media relations, they still wouldn’t come close to the recent success of retired NHL star P.K. Subban.

Last week, Subban made headlines with scathing remarks about the perceived softness and selfishness of modern NBA players compared to the tough and team-oriented athletes in the NHL. His comments, made on ESPN’s Get Up and First Take, sparked a flurry of engagement on social media and generated a new cycle of news coverage.

Following up on his NBA critique, Subban appeared on All The Smoke with retired NBAer Matt Barnes to further discuss his thoughts. The media attention surrounding his controversial statements propelled him into the spotlight and set the stage for what could be the next phase of his media career.

Subban’s recent public support of U.S. President Donald Trump hints at a strategic move towards carving out a lucrative role for himself in a shrinking media industry. As the landscape of media shifts, with a crackdown on progressive voices and diversity, Subban’s ability to capture attention and generate discourse positions him as a valuable commodity in a changing environment.

While Subban’s initial remarks about NBA players may have been divisive and lacking in factual accuracy, they succeeded in capturing the public’s attention and driving conversations. In a post-truth era where sensationalism often outweighs facts, Subban’s ability to spark debate and garner interest is a valuable asset in the media landscape.

His criticism of NBA players, particularly LeBron James, tapped into existing narratives about entitlement and work ethic in sports. By positioning himself as a charismatic and opinionated figure willing to challenge the status quo, Subban has positioned himself as a compelling media personality with a unique perspective.

Despite the controversy surrounding his comments, Subban’s willingness to engage with contentious issues and align himself with polarizing figures like President Trump sets him apart in a crowded media landscape. As the media industry continues to evolve, Subban’s ability to leverage his platform and create engaging content bodes well for his future as a media personality.

In a world where Black voices are often marginalized or silenced, Subban’s willingness to speak out and challenge the status quo is a bold and necessary move. As he navigates the complexities of media and politics, Subban’s unique perspective and unapologetic approach position him as a trailblazer in a shifting landscape.

As Subban continues to make waves in the media world, his ability to navigate controversy and spark conversation solidifies his position as a media relations maverick. With a keen eye for opportunity and a knack for capturing attention, P.K. Subban is a force to be reckoned with in the ever-changing world of media and entertainment.