Inside how podcasters moved the voting needle with young men ahead of Trump’s massive win
In the 2024 election cycle, President-elect Trump utilized podcasts as a powerful tool to connect with and rally support among young men. This demographic, which has been trending towards the right in recent years, played a crucial role in delivering Trump’s massive victory. Podcasters such as the Nelk Boys, Aidan Ross, Theo Von, Boston, and Bussin with the Boys, as well as the influential Joe Rogan, all played a significant role in amplifying Trump’s message and reaching a younger audience.
Trump’s foray into the podcast world began with an interview on the popular “Full Send” podcast, hosted by the Nelk Boys, in March 2022. This interview provided a glimpse into Trump’s life beyond politics, discussing topics ranging from his golf game to his favorite songs. The podcast highlighted Trump’s vision for the country and allowed voters to see a more personal side of the former president.
Despite facing censorship from social media platforms, Trump continued to engage with podcasters throughout the election cycle. He joined Joe Rogan, whose podcast boasts millions of followers, for a three-hour interview and received an endorsement just days before the election. The Nelk Boys also launched the Send the Vote initiative, targeting young male voters between the ages of 18-34 and encouraging them to participate in the electoral process.
The impact of these podcast appearances was evident in the Fox News Voter Survey, which showed strong support for Trump among men aged 18-44. Rogan’s endorsement, coupled with Trump’s engagement with podcasters, proved to be a winning strategy in reaching a younger audience and securing victory in the election.
On election night, UFC CEO Dana White praised the podcasters who had supported Trump throughout the campaign, emphasizing the resilience and hard work of the former president and his family. Trump’s embrace of Rogan at a post-election UFC fight underscored the importance of these podcast appearances in solidifying his support among young men.
In conclusion, Trump’s use of podcasts as a platform to connect with younger voters was a key factor in his successful 2024 election campaign. By engaging with popular podcasters and sharing his message with a new generation of voters, Trump was able to secure a massive victory and demonstrate the power of podcasts in shaping political discourse.
