Mi’kmaw rapper Wolf Castle launches the only Indigenous label in Atlantic Canada

Tristan Grant, a Mi’kmaw rapper and producer from Pabineau First Nation, recently identified a gap in the music industry in Atlantic Canada: the absence of an Indigenous music label. Reflecting on the limited number of Indigenous music labels in the country, Grant saw an opportunity to create a platform that would not only showcase Indigenous talent but also empower artists to have control over their narratives and voices.

While there are established Indigenous music labels in other parts of Canada, such as Ishkōdé Records and Red Music Rising in Ontario and Land Back Records in Vancouver, there has never been a label specifically dedicated to Indigenous artists on the East Coast. To address this gap, Grant founded Castle Records, an imprint of independent Atlantic Canadian label Forward Music Group.

Castle Records aims to provide infrastructure and support for emerging Indigenous artists in the region, helping them gain national exposure and advance their careers. The label’s first signees are the Hello Crows, a Wabanaki-based collective formed in 2022. Comprising Judie Acquin, Dylan Ward, Mattie Comeau, and Quinn Bonnell, the group released their debut single, “Come Back to Me,” in 2024, followed by their second single, “Warbler,” in celebration of signing with Castle Records.

The Hello Crows, who initially came together as part of a Wabanaki songwriters’ circle, view their collaboration as a significant step towards Indigenous success in the Atlantic region. The band members express gratitude for Tristan Grant’s support and belief in their talent, emphasizing the importance of having someone who advocates for their artistic vision.

While Castle Records is currently focused on promoting the Hello Crows and their upcoming projects for 2025, Grant envisions a future where Indigenous artists from the Atlantic region are recognized on a national scale. He remains committed to supporting local talent and fostering connections across the country to elevate Indigenous voices in the music industry.

For the Hello Crows, the support from Castle Records represents more than just a record deal – it symbolizes validation and encouragement to pursue their passion for music. Despite facing skepticism from others, the band finds solace in knowing that they have a dedicated ally who believes in their potential and is committed to helping them succeed.

As Castle Records continues to nurture Indigenous talent in Atlantic Canada, the label’s mission is clear: to amplify the voices of artists who have long been underrepresented in the music industry and to create a lasting impact on the cultural landscape of the region.