MrBeast’s TV show criticized for partnering with loan app on $4.2M US giveaway

MrBeast’s highly anticipated reality show, Beast Games, has finally premiered on Prime Video, marking a significant milestone in the YouTube star’s career. The show, which features 1,000 contestants competing for a whopping $5 million prize, has already garnered attention for its ambitious scale and high-stakes competition.

However, amidst the excitement surrounding Beast Games, questions have been raised about MrBeast’s partnership with fintech company MoneyLion. The collaboration between MrBeast and MoneyLion involves a $4.2 million sweepstakes where viewers can scan a QR code during the show for a chance to win cash prizes. While this partnership aims to give back to MrBeast’s loyal fanbase and provide them with access to MoneyLion’s personal finance tools, consumer advocates have expressed concerns about the potential implications of promoting fintech services to a young and impressionable audience.

Consumer watchdogs have highlighted the risks associated with MoneyLion’s cash advance services, which operate similarly to payday loans and can trap users in a cycle of debt with high fees and interest rates. These services, which are targeted towards cash-strapped individuals in need of quick financial assistance, may not be the most suitable option for MrBeast’s predominantly young fanbase.

Despite these concerns, MrBeast’s foray into television entertainment with Beast Games represents a significant milestone in his career. The show promises to deliver nail-biting challenges and intense competition, reminiscent of popular survival dramas like Squid Game. With a record-breaking $5 million prize on the line, Beast Games has captured the attention of fans and critics alike.

In addition to the cash prizes offered through the MoneyLion partnership, viewers can also expect exclusive behind-the-scenes content and additional prizes for MoneyLion accountholders. However, the fees associated with MoneyLion’s cash advance services have raised eyebrows among consumer advocates, who warn against the potential risks of borrowing money through such platforms.

Overall, MrBeast’s collaboration with MoneyLion has sparked a conversation about the intersection of entertainment, finance, and consumer protection. As the show continues to unfold and attract viewers, it remains to be seen how this partnership will impact MrBeast’s brand and reputation in the long run.