New PWHL Players Association director aims to keep raising bar for players

Malaika Underwood has been on a whirlwind journey since taking over as the Executive Director of the PWHL Players Association in March. With a background in elite sports and a passion for empowering athletes, Underwood has hit the ground running in her new role.

One of her first priorities was to visit all six PWHL markets to meet with players and gain a better understanding of their day-to-day routines. She toured training facilities, attended games, and listened to players’ concerns to ensure that their voices are heard in decision-making processes.

As the league considers expanding by adding two new teams, Underwood is focused on ensuring that players are at the forefront of these discussions. Expansion could mean an expansion draft, which could have significant implications for players’ lives. Underwood is committed to supporting players through any uncertainties that may arise.

Taking over from veteran NHL executive Brian Burke, Underwood is determined to continue building on the foundation he laid for the association. With a focus on communication, empowerment, and advocacy, Underwood is dedicated to making sure that players have the support they need to thrive in the league.

One of the key issues on Underwood’s agenda is the reserve player system, which many players feel has outgrown its purpose. She is working with the league to explore potential changes, such as expanding roster sizes to eliminate the need for a reserve player list. By addressing issues like these, Underwood is committed to improving the overall experience for PWHL athletes.

Looking ahead to the future, Underwood recognizes that there are still opportunities to raise the bar for players in the league. With the collective bargaining agreement set to expire in 2031, there is room for negotiation around issues like salary increases and revenue sharing. Underwood is prepared to advocate for these priorities on behalf of the players, ensuring that their voices are heard in shaping the future of the league.

Overall, Malaika Underwood’s leadership has brought a fresh perspective to the PWHL Players Association. With her passion for empowering athletes and her commitment to advocating for players’ rights, Underwood is poised to make a lasting impact on the league and its players.