New Republican leader Lisa McClain talks messaging ‘playbook’ in the Trump era

Rep. Lisa McClain, R-Mich., has taken on the role of leading the House Republican communications policy under the presidency of Donald Trump. While some may see this as a challenging task, McClain believes that Trump’s outspoken nature actually makes her job easier due to his simple and effective messaging style.

In a recent interview, McClain highlighted the success of the Republican Party’s messaging during the last election cycle, noting that the message of “Make America Great” was concise, consistent, and easily repeatable. She emphasized the importance of having a clear and unified message that resonates with voters across all districts.

As the new No. 4 House GOP leader, McClain has focused on shining the spotlight on lesser-known members of the GOP, co-authoring op-eds and promoting interview opportunities for her colleagues. She sees her role as elevating the existing qualities of her fellow lawmakers and giving them a platform to engage with the public.

Drawing on her background in business, McClain emphasizes the importance of relationships and teamwork in politics. She recently met with President Trump and other House GOP leaders to discuss the party’s agenda, highlighting the collaborative approach she brings to her leadership role.

Unlike her predecessor, Rep. Elise Stefanik, R-N.Y., who operated with a tight circle, McClain has adopted a more open approach with the media. She believes in working together with journalists to shape the narrative and tell the story effectively.

In her new role as a regular presence at the House GOP weekly leadership press conference, McClain is focused on building relationships both within the party and with the media. She is committed to sharing the Republican Party’s narrative and working collaboratively to communicate their message effectively.

Overall, Rep. Lisa McClain brings a fresh perspective and a collaborative approach to her role as House GOP Conference Chair. With a focus on clear messaging, teamwork, and building relationships, she is poised to lead the party in effectively communicating their priorities and engaging with the public.