The Northern Super League Signs Multi-Year Partnership with Hummel

The Northern Super League has announced a groundbreaking multi-year partnership with Hummel to become its official kit provider. Founded in 1923 by the Messmer family in Germany and now based in Denmark, Hummel is a well-known sports brand that supplies kits for top football clubs around the world, including the Danish national team, Germany’s Werder Bremen, Spain’s Real Betis, and England’s Coventry City.

One of the distinctive features of Hummel is its logo, which is a stylized bumblebee (hummel is German for bumblebee). The company will now be supplying custom-designed playing kits and training gear for all six Northern Super League clubs.

NSL president Christina Litz expressed her excitement about the partnership, stating, “As our exclusive on-pitch apparel provider, Hummel’s unique and innovative Northern Super League kits will be instrumental in our efforts to rally Canadians and grow their passion for professional women’s soccer from coast to coast.”

This partnership marks a significant milestone for Hummel as it represents the company’s first sponsorship of a professional women’s league. Hummel’s chief executive officer, Lars Stentebjerg, commented on the collaboration, saying, “It’s an honor to be a part of this exciting new chapter for Canadian soccer, and we look forward to contributing to the league’s success and inspiring a new generation of athletes.”

The Northern Super League is set to kick off in April with teams located in Halifax, Montreal, Ottawa, Toronto, Calgary, and Vancouver. With Hummel on board as the official kit provider, the league is poised for a successful inaugural season.