Not just for summer: ‘Brat’ is Collins Dictionary’s word of the year
In a groundbreaking move, Collins Dictionary has officially named “brat” as the word of the year for 2024. This decision comes after the term gained widespread popularity as the title of Charli XCX’s latest album, which embodied a carefree and self-assured attitude that resonated with audiences worldwide.
Defined as “characterized by a confident, independent, and hedonistic attitude,” the term “brat” quickly became synonymous with a lifestyle choice that embraced individuality and pleasure-seeking. The concept of a “brat summer” took on a life of its own, becoming a cultural phenomenon that captivated the imagination of people everywhere.
Each year, Collins lexicographers comb through their extensive database of over 20 billion words to identify new and noteworthy additions to the English language. Alongside “brat,” other standout words for 2024 include “era,” inspired by Taylor Swift’s monumental Eras Tour, which refers to a distinct period in one’s life or career.
Among the finalists for word of the year were several intriguing neologisms, such as “anti-tourism,” a movement against mass tourism, “delulu,” meaning utterly mistaken or unrealistic in one’s ideas or expectations, and “rawdogging,” which entails disconnecting from the digital world and embracing simplicity and solitude.
Collins’ managing director, Alex Beecroft, noted that many of this year’s notable words were popularized by Generations Z and Alpha, making this the most “brat” Word of the Year list to date. This follows the 2023 selection of “AI” as the word of the year, reflecting the ongoing influence of technology on language and society.
Overall, the recognition of “brat” as the word of the year for 2024 underscores the ever-evolving nature of language and the power of cultural phenomena to shape our understanding of the world around us. As we continue to navigate a rapidly changing landscape, words like “brat” serve as a reminder of the importance of embracing individuality, confidence, and a sense of adventure in all aspects of life.
