branding

Sports

Branding, venues, rule changes: 5 things to follow ahead of the PWHL’s new campaign

The Professional Women’s Hockey League (PWHL) made a splash last year when it launched its inaugural season. Led by former…

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Sports

New Edmonton Elks owner says classic ‘EE’ logo to drive the team’s branding

In their 75th anniversary season, the Edmonton Elks have shifted from community to private ownership. The new owner, heavy-construction magnate…

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Nova Scotia

Atlantic Superstores hoping to ‘educate’ customers with new branding

Atlantic Superstores are getting some cosmetic changes as the company works to portray itself as a better value proposition for consumers…

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