marketing

Business

Pipeline operator South Bow says tariffs could create challenges in its marketing segment

South Bow Corp., the oil pipeline operator spun off from TC Energy Corp. last year, says its marketing segment, which…

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Sports

The magic of mass appeal in Netflix’s Tyson-Paul event owed to shrewd marketing – and willful ignorance

The highly anticipated boxing match between Mike Tyson and Jake Paul last Friday was a huge success in terms of…

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Sports

Sports teams continue to penalize themselves with tone-deaf nicknames and marketing

Last week, my colleague Brittany MacLean and I rated the newly released names and logos of the Northern Super League teams, which…

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Business

Plaintiff in case against BlackBerry CEO revealed as former chief marketing officer

Kitchener-Waterloo Lawyers for plaintiff Neelam Sandhu told a U.S. court this month that Sandhu would voluntarily proceed using her real…

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Entertainment

It Ends With Us is about an abusive relationship. So why is the marketing so light-hearted?

WARNING: This article may affect those who have experienced​ ​​​sexual violence or know someone affected by it.  As audiences flock…

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Business

Lululemon marketing complaint could be a test of Canada’s greenwashing laws, expert says

A Vancouver non-profit is calling on Canada’s competition regulator to launch a greenwashing investigation into Lululemon — saying the athleisure brand is misleading consumers…

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Nova Scotia

Marketing efforts launched earlier than ever, longer 2024 season planned for CAT ferry service

YARMOUTH, N.S. — The CAT ferry will make more ferry crossings during its 2024 season with marketing efforts already well…

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Business

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

The Stanley Quencher, pictured for sale on the company’s website, is an insulated stainless steel travel mug that’s become extremely…

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