marketing

Sports

The magic of mass appeal in Netflix’s Tyson-Paul event owed to shrewd marketing – and willful ignorance

The highly anticipated boxing match between Mike Tyson and Jake Paul last Friday was a huge success in terms of…

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Sports

Sports teams continue to penalize themselves with tone-deaf nicknames and marketing

Last week, my colleague Brittany MacLean and I rated the newly released names and logos of the Northern Super League teams, which…

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Business

Plaintiff in case against BlackBerry CEO revealed as former chief marketing officer

Kitchener-Waterloo Lawyers for plaintiff Neelam Sandhu told a U.S. court this month that Sandhu would voluntarily proceed using her real…

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Entertainment

It Ends With Us is about an abusive relationship. So why is the marketing so light-hearted?

WARNING: This article may affect those who have experienced​ ​​​sexual violence or know someone affected by it.  As audiences flock…

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Business

Lululemon marketing complaint could be a test of Canada’s greenwashing laws, expert says

A Vancouver non-profit is calling on Canada’s competition regulator to launch a greenwashing investigation into Lululemon — saying the athleisure brand is misleading consumers…

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Nova Scotia

Marketing efforts launched earlier than ever, longer 2024 season planned for CAT ferry service

YARMOUTH, N.S. — The CAT ferry will make more ferry crossings during its 2024 season with marketing efforts already well…

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Business

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

The Stanley Quencher, pictured for sale on the company’s website, is an insulated stainless steel travel mug that’s become extremely…

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