Taylor Swift’s Eras Tour in Vancouver expected to bring in $157M
Taylor Swift’s Eras Tour Brings $157 Million Economic Impact to Vancouver
Taylor Swift’s highly anticipated Eras Tour is set to conclude with three final concert dates in Vancouver next week, and tourism body Destination Vancouver is projecting a significant economic impact of $157 million on the city.
According to Destination Vancouver, the forecasted economic boost includes an estimated $97 million in direct spending on various items such as accommodation, food, and transportation. The Eras Tour is expected to draw over 150,000 fans, affectionately known as Swifties, to BC Place for the three shows from December 6 to 8, resulting in more than 82,000 rooms booked across the region.
The calculations were made in collaboration with BC Pavilion Corporation, the operator of BC Place, with 70% of the direct spending expected to come from out-of-town fans. This influx of visitors is anticipated to generate over $27 million in total tax revenue for all three levels of government.
Swift’s Vancouver concerts mark the conclusion of her two-year world tour, following six sold-out shows at Toronto’s Roger’s Arena. Destination Toronto had previously estimated $152 million in direct spending from the Toronto concerts, with expectations for the economic impact to grow to $282 million as the money circulated within the city.
The Eras Tour has spanned five continents and will have featured nearly 150 performances by the time it wraps up. To enhance the fan experience, fan events are scheduled across Vancouver, including 13 Taylor Swift-themed lighting installations in the downtown core leading up to the concerts.
Mayor Ken Sim expressed his excitement about Vancouver being chosen as the final stop on Swift’s tour, emphasizing the significant economic benefits that the event brings to the city. He stated, “Vancouver is proud to be a world-class city, and hosting an event of this scale only strengthens our place as a top-tier global destination.”
In addition to the economic impact, B.C. charities have also received a boost through donations of tickets and prize packages via the BC Place Community Benefits Program. Tickets have been auctioned or raffled off to raise funds for charitable causes.
This transformative event is not only a musical spectacle but also a driver of economic growth and community support, showcasing Vancouver as a premier destination for world-class entertainment.
This rewritten content is based on the original report by The Canadian Press published on November 26, 2024.
