SALTZMAN: Cool tech to help Canadian businesses rebound
The ongoing COVID-19 pandemic has taken a toll on countless Canadian businesses, from small mom-and-pop shops to major department store chains. The past 18 months have been challenging, with lockdowns disrupting foot traffic and causing significant revenue losses. However, as vaccination rates rise and vaccination passports become more prevalent, many businesses are cautiously optimistic about the road to recovery.
One key factor in this recovery is the adoption of technology. Michelle Wasylyshen, a national spokesperson for the Retail Council of Canada, notes that the retail industry has been quick to embrace technology both behind the scenes and in enhancing the customer experience. From faster checkouts to touchless payment options, technology is playing a crucial role in ensuring a safe and seamless shopping experience for Canadian consumers.
Square, a leading payment processing company, has recently launched Square Register in Canada, an all-in-one point-of-sale system that offers dedicated seller and buyer-facing screens for a safer buying experience. This innovative hardware, designed in part by Square’s engineers in Toronto, allows for distanced and cashless transactions, addressing the preferences of 72 percent of Canadian consumers.
Another technology trend that is gaining popularity is remote queuing, which promotes physical distancing and helps businesses manage customer flow. Companies like Cashco are using platforms like QLess to eliminate the need for physical lines and allow customers to join a virtual queue from the comfort of their homes.
Automation is also playing a key role in the hospitality industry, with hotels like Hotel X Toronto utilizing AI-powered chatbots to streamline guest requests and provide multilingual support. This not only enhances the guest experience but also reduces the burden on staff, particularly in the face of labour shortages.
Even larger retail chains are leveraging technology to enhance the customer experience, with lululemon set to launch MIRROR in Canada, an interactive home gym that streams live and on-demand fitness classes. This innovative product aims to provide customers with a convenient and engaging workout experience, both in-store and at home.
As Canadian businesses continue to navigate the challenges brought on by the pandemic, technology is proving to be a valuable ally in driving recovery and growth. By embracing digital solutions and innovative tools, businesses are better equipped to meet the changing needs and expectations of consumers in a post-pandemic world.
