This iconic Vancouver-founded vegan brand is being discontinued
Yves Veggie Cuisine, a beloved vegan brand that has been a staple in Canadian households for 40 years, will soon be disappearing from supermarket shelves. The parent company, Hain Celestial Group, has made the decision to discontinue the brand, which is known for its meat-free burgers, hotdogs, and deli meats.
The news of Yves Veggie Cuisine’s discontinuation was shared quietly earlier this week in a comment on a social media post promoting the company’s plant-based picnic options. In response to a customer’s request for the brand to expand to Michigan, the company revealed that it had decided to end production of Yves products in order to focus on long-term growth across its brand portfolio.
This announcement has sparked outrage and disappointment among loyal customers, many of whom consider Yves products to be essential items in their homes. Some customers have expressed disbelief that the products are not selling well, as they are frequently sold out in local stores. There have been pleas for the company to reconsider its decision, with some suggesting that increasing the price of the products would be a better solution than discontinuing them altogether.
Yves Veggie Cuisine was founded in 1985 by Yves Potvin, a trained chef and entrepreneur who created the world’s first veggie dog made of soy. Potvin sold the company to Hain Celestial Group in 2001 and went on to develop other plant-based protein products. It is unclear when exactly the Yves brand will be phased out by Hain Celestial.
If you have any further inquiries about the discontinuation of Yves Veggie Cuisine, you can reach out to Hain Celestial Group for more information.
Stay tuned for updates on this developing story.
