Trump tariff talk boosts N.S. craft beer business
Craft breweries in Nova Scotia have experienced a surge in demand for their products following U.S. President Donald Trump’s threats to impose tariffs on Canadian goods. This unexpected support from local customers has been a welcome relief for breweries like Saltbox Brewing in Bridgewater, founded by Andrew Tanner, who is also the president of the Craft Brewers Association of Nova Scotia.
Tanner noted that customers have been actively showing their support for local businesses by visiting breweries and expressing their loyalty. However, he expressed concerns about whether this heightened sense of urgency in supporting local breweries will be sustained in the long run.
In response to the potential tariffs, Nova Scotia Premier Tim Houston ordered the removal of all American alcohol from NSLC shelves. This directive specifically targeted products manufactured or produced in the U.S., which meant that beers brewed in Canada, even if they were perceived as American brands like Budweiser or Coors, were exempt from the ban.
One prominent brewery in Halifax, the Oland Brewery, is part of the global beer company Anheuser-Busch InBev, known for producing popular brands like Budweiser and Bud Light. Despite repeated requests, the company declined to disclose the number of employees at its plant.
Craft brewers in Nova Scotia have always emphasized the importance of supporting local businesses to bolster the economy and create job opportunities in rural communities and urban centers like Halifax. They also actively engage in charitable initiatives and fundraising events to give back to the community.
According to the NSLC’s financial report, Nova Scotia craft beer sales accounted for 16% of total beer sales in the second quarter. While there was a modest 4.1% increase in local beer sales, overall beer sales remained stagnant, as per NSLC spokesperson Terah McKinnon.
In light of the growing market share of local craft beer, brewers are advocating for more shelf space at NSLC locations. McKinnon mentioned that the NSLC currently carries products from 35 local beer producers and is committed to expanding shelf space for these products to meet consumer demand.
The NSLC collaborates closely with industry associations and individual producers to offer guidance and support on navigating the liquor market and getting their products on shelves. This partnership ensures that Nova Scotians have access to a diverse range of locally brewed beers that reflect the preferences of the community.
