What is ‘brain rot’? The science behind what digital overload does to our brains
In a world where information is constantly at our fingertips, it can be easy to fall into the trap of mindlessly scrolling through social media and other online content. Oxford University Press has even chosen “brain rot” as its word of the year, highlighting the supposed deterioration of a person’s mental state due to overconsumption of trivial or unchallenging material.
Dr. Kyra Bobinet, a behavioral neuroscientist and author, explains that there is a growing awareness of brain rot and its consequences. She points to the habenula, a part of the brain responsible for getting stuck in endless scrolling. This area can also kill motivation and lead to feelings of depression, impulsivity, and addiction.
Bobinet notes that scrolling on social media is a way to disassociate and give the brain a break, but it can also lead to avoidance behaviors controlled by the habenula. This can result in a dangerous loss of motivation, making it difficult to focus on important tasks or build relationships.
To avoid brain rot, Bobinet emphasizes the importance of finding what works best for the individual. She suggests tweaking and adjusting habits to promote a healthier relationship with technology. Dr. Don Grant, a national adviser on healthy device management, warns about the addictive nature of devices and content that keep users hooked.
Grant expresses concerns about the impact of excessive screen time on memory, education, and attention spans. He encourages setting limits, creating tech-free times and zones, and engaging in activities that stimulate the brain and promote overall well-being.
Ultimately, both experts stress the importance of being mindful of how we spend our time online. By setting boundaries, seeking meaningful content, and engaging in activities that promote mental stimulation, we can avoid falling into the trap of endless scrolling and protect our brains from the negative effects of brain rot.
