What is the essence of cool? A global study narrows it down to 6 key traits

Coolness is a universal concept that transcends borders and cultures, according to a recent study that surveyed nearly 6,000 people in 13 different countries. The study, published in the Journal of Experimental Psychology, identified six key traits associated with cool people: extroverted, hedonistic, powerful, adventurous, open, and autonomous.

The researchers aimed to distinguish between cool people and good people by asking participants to think of specific individuals in each category and evaluate their personality traits. While there was some overlap between the two, the study found that cool people were often described as different, distinct, or counter-normative, rather than simply good or agreeable.

Rebellion has always been at the heart of coolness, with origins dating back to the post-Second World War jazz scene. Black musicians defied racism through their language, style, and nonchalant demeanor, shaping the modern concept of cool. Despite its American origins, coolness has become a global phenomenon, with the word itself being recognized and understood across different languages.

As coolness has evolved over the years, some argue that it has become more mainstream and commercially friendly, with major brands attempting to capitalize on its appeal. However, experts believe that true coolness cannot be manufactured or defined by corporate interests. Coolness has the power to challenge the status quo and elevate the social status of those who innovate and push boundaries.

In conclusion, coolness is a complex and nuanced concept that cannot be easily replicated or imitated. Attempting to be cool can often backfire, as authenticity and originality are key components of true coolness. As the study suggests, coolness is a valuable trait that can shape cultures and drive progress, making it a universal and timeless phenomenon.