P.E.I. breweries rush to keep pace with unprecedented demand for their craft beer

Prince Edward Island Breweries Thrive as Canadians Choose Staycations

With Canadians opting for vacations closer to home and taking advantage of lower costs to cross the Confederation Bridge and Northumberland Ferries, Prince Edward Island breweries are experiencing a summer like never before.

Craft breweries on the island have seen a significant increase in sales, leading to some struggling to keep up with the demand for their beer. Alex Clark, owner-operator of Summerside’s Evermoore Brewing Co., described this summer as unlike any other they’ve experienced.

“We saw a surge in visitors right from the beginning of June,” Clark shared. “It was a diverse crowd this year, with tourists coming from all over, including Americans, Canadians, young, and old.” The brewery even had to turn people away on busy days due to the overwhelming demand.

Jared Murphy, president of the P.E.I. Craft Brewers’ Alliance and CEO of Lone Oak Brewing Company, noted that several craft breweries on the island have reported double-digit sales increases this summer. The high demand for local beer has led to some producers running out of stock.

“People are choosing Canada, and what better place to vacation than P.E.I.?” Murphy remarked. He also mentioned that reduced bridge and ferry costs in August attracted more day-trippers from the mainland to the breweries.

Kevin Murphy, chairman of Murphy Hospitality Group and founding partner of P.E.I. Brewing Company, attributed the successful summer to various factors, including the impact of the COVID-19 pandemic, trade tensions leading Americans to visit Canada, and favorable weather conditions driving tourism.

As September arrives, there is still an opportunity to restock shelves and capitalize on the rush for local beer. With upcoming events like Fall Flavours, Shellfish Festival, and Sommo Festival, Prince Edward Island has a lot to offer visitors in the coming months.

Despite anticipating slower periods, Clark mentioned that Evermoore Brewing Co. has not experienced any lulls this year. He emphasized the need to adapt quickly to changing demand patterns and expressed optimism about the brewery’s continued success.

Overall, the thriving summer for Prince Edward Island breweries reflects a shift in travel trends towards domestic tourism and a growing appreciation for local craft beer. the perspective of a medical professional about the importance of mental health awareness.

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