Non-alcoholic drinks gain popularity in Canada
The Rise of Non-Alcoholic Drinks in Canada
From celebrations to casual gatherings, Canadians are increasingly opting for non-alcoholic beverages over traditional beer, wine, and spirits. This shift in consumer behavior is not only driven by sober individuals but also by those who still consume alcohol.
Dan La Cute, the founder of Hamilton-based Free Bar, has noticed this trend. He has seen a rise in health-conscious consumers who desire a ritual without the indulgence of alcohol. These consumers are looking for alternatives that are lower in calories and free from the effects of a hangover.
A report by marketing agency NIQ in 2024 revealed that 75% of non-alcoholic beverage consumers in Canada also purchase alcohol products, integrating non-alcoholic options into a more balanced lifestyle. The appeal of non-alcoholic beverages is particularly strong among younger and middle-aged consumers who prioritize health and wellness.
The changing landscape of alcohol consumption is evident in recent statistics. A 2023 survey by Statistics Canada found that millennials and Generation Z drink less than previous generations, with a significant percentage abstaining from alcohol entirely.
As the demand for non-alcoholic drinks grows, entrepreneurs like Andrea Grant, the founder of sparkling beverage company Barbet, are adapting to the shifting market. Grant emphasizes the freedom of choice and versatility of non-alcoholic options, which can be mixed with both alcoholic and non-alcoholic beverages.
Robert Carter, a managing partner at the StratonHunter Group, notes the increasing popularity of non-alcoholic drinks, which are becoming a significant revenue stream for the beverage industry. Sales of non-alcoholic drinks at Ontario’s LCBO have seen substantial growth, indicating a shift in consumer preferences.
The rise of non-alcoholic drinks has sparked innovation in the industry, with a wider variety of products now available for consumers. Companies like Free Bar and Barbet are exploring new opportunities for growth and expansion in the non-alcoholic market.
Despite growing competition in the sector, both La Cute and Grant see vast potential for the non-alcoholic industry. With online sellers transitioning to storefronts and bottle shops, non-alcoholic beverages are becoming more accessible to consumers.
The evolving landscape of beverage consumption in Canada presents numerous opportunities for brands to thrive in the non-alcoholic market. As the industry continues to mature, there is a wealth of potential for new and innovative beverage offerings to captivate consumers.
This article was rewritten and adapted for a WordPress platform, based on a report by The Canadian Press published on January 3, 2025.
