A new security seal of approval is coming to your smart home gadgets
The White House has recently unveiled a groundbreaking initiative aimed at enhancing the security of internet-connected devices in American homes. The U.S. Cyber Trust Mark, a new cybersecurity safety label, is set to be displayed on smart products sold in the United States later this year. This program is designed to assist consumers in making informed decisions regarding the safety of the smart devices they bring into their homes.
What is the U.S. Cyber Trust Mark?
The U.S. Cyber Trust Mark is a label specifically created for consumer smart devices such as home security cameras, TVs, internet-connected appliances, fitness trackers, climate control systems, and baby monitors. This mark indicates that a device meets a set of security features approved by the National Institute of Standards and Technology (NIST).
How does it work?
Manufacturers can affix their products with the Cyber Trust Mark logo if they adhere to NIST’s cybersecurity criteria. These criteria include using unique and strong default passwords, providing regular software updates, implementing data protection measures, and incorporating incident detection capabilities. Consumers will have the ability to scan a QR code next to the Cyber Trust Mark label to access additional security information such as instructions for changing default passwords, configuring the device securely, details on automatic updates, and minimum support periods.
Why is this important?
As the number of internet-connected devices in American households continues to rise, there is a growing concern about cybercriminals hacking into home security systems and exploiting insecure home cameras. With the average U.S. household owning 21 connected devices, the risk of cyberattacks is becoming increasingly significant.
When will we see it?
The U.S. Cyber Trust Mark program is scheduled to launch in 2025. Companies will soon be able to submit their products for testing to earn the label, and major retailers like Best Buy and Amazon have committed to promoting labeled products. The initiative has garnered support from major electronics, appliance, and consumer product manufacturers including Amazon, Google, Best Buy, LG Electronics U.S.A., Logitech, and Samsung Electronics.
What’s not included in the Cyber Trust Mark program?
While the U.S. Cyber Trust Mark aims to cover a wide range of smart home gadgets, there are certain devices that will not feature this new seal of approval. Medical devices regulated by the FDA, cars and car equipment monitored by the National Highway Traffic Safety Administration, wired devices, industrial and enterprise equipment, and products from companies on the FCC’s Covered List or flagged for national security concerns are among the items excluded from the program.
In conclusion, the U.S. Cyber Trust Mark is a significant step towards enhancing the security of internet-connected devices in American homes. By providing consumers with clear and easily understandable information about device security, this program aims to empower individuals to make safer choices when purchasing smart home gadgets. As the program continues to evolve, it is crucial for consumers to stay informed and prioritize cybersecurity in their tech purchases.
