Airbnb users to play gladiators in Rome’s Colosseum

Rome’s Colosseum to Host Staged Gladiator Fights Sponsored by Airbnb

The iconic Roman Colosseum will see the return of gladiator fights after two millennia, thanks to a US$1.5 million sponsorship deal with Airbnb. The partnership aims to promote a more mindful approach to tourism while offering visitors a unique experience within the ancient amphitheater.

Despite the excitement surrounding the staged gladiator battles, some critics have raised concerns about the collaboration between Airbnb and the historic landmark. Housing activists and visitors alike question the impact of short-term rental platforms on overtourism and affordable housing in cities around the world.

As part of the sponsorship agreement, Airbnb will support the renewal of an educational program at the Colosseum, focusing on the history of the structure and the lives of gladiators. Additionally, eight lucky Airbnb users and their guests will have the opportunity to participate in simulated gladiator fights within the Colosseum after hours on May 7-8. The participants will follow the same underground route used by ancient gladiators to enter the arena.

Superintendent of the Colosseum Archaeological Park, Alfonsina Russo, explained that the deal coincides with the release of Ridley Scott’s new film “Gladiators II,” which premiered in Italy. Russo emphasized that such sponsorships are necessary to fund conservation projects and educational initiatives at the site.

While some view the partnership as a positive collaboration, others, like Alberto Campailla of the Nonna Roma nonprofit organization, criticize it as a form of “touristification.” Campailla argues that platforms like Airbnb contribute to pushing residents out of city centers and residential neighborhoods, impacting local communities.

Tourists visiting from European cities also expressed reservations about the commercialization of historic landmarks like the Colosseum. Concerns were raised about the preservation of cultural heritage and the potential consequences of corporate sponsorships on sacred monuments.

The Colosseum, built in the 1st century, remains a symbol of ancient Roman entertainment and architectural prowess. Hosting events like staged gladiator fights allows visitors to immerse themselves in the history of the iconic amphitheater while sparking conversations about the intersection of tourism, heritage, and commercial interests.

Colleen Barry contributed from Milan.