Democrats spend $20 million to study how to speak to American men after election losses

The Democratic Party is facing a significant challenge in reconnecting with American men following the 2024 election cycle. After losing ground with this demographic, Democrats are now allocating $20 million towards a comprehensive study titled “Speaking with American Men: A Strategic Plan.” This project aims to analyze the syntax, language, and content that resonates with male voters in order to regain their support.

The study, known as “SAM,” will focus on young male voters and explore ways in which the Democratic Party can effectively communicate with this demographic. In addition to traditional communication channels, the study also recommends rolling out pro-Democrat ads in video games to reach a wider audience.

The revelation of this study comes at a crucial time for the Democratic Party, as they face challenges in replacing former President Joe Biden as the nominee with just over 100 days left in the election cycle. The party also struggled to secure battleground states during the 2024 election, ultimately losing all seven states to President Donald Trump.

In response to these setbacks, Democratic operatives and donors have convened at luxury hotels to develop strategies for attracting working-class and male voters. Trump’s success with male voters, especially those under the age of 30, has highlighted the importance of reconnecting with this demographic.

Despite the significant investment in voter engagement strategies, some critics have raised concerns about the approach taken by Democrats. Democratic strategist Michael Ceraso questioned the effectiveness of spending millions on studying male syntax, suggesting that the party should focus on improving the messenger rather than the message.

The news of Democrats investing in a study examining American men has sparked criticism from both conservatives and Democrats on social media. Many have expressed skepticism about the need for such a study and have criticized the party for treating male voters as research subjects rather than citizens.

As the Democratic Party navigates the challenges of reconnecting with male voters, it is clear that a new approach is needed. By focusing on effective messaging and engaging with voters on a personal level, Democrats can hope to rebuild trust and win back the support of American men.