Musicians cause Tiktok Canada Closing will cause damage

Canadian rapper BBNO $ went viral in 2021, thanks to TikTok, which changed the trajectory of his career. The platform helped propel his single “Edamame” to worldwide success after a video of him tapping his eyebrows to the rhythm gained traction.

TikTok’s algorithm allows songs to quickly gain popularity and offers emerging artists, especially BIPOC artists, a chance at global reach. However, with the looming threat of TikTok shutting down in Canada due to a federal order, many Canadian musicians are worried about losing a crucial platform for their careers.

BBNO $, along with other Canadian artists, credits TikTok Canada for their success and fears that without the platform’s support, they may struggle to reach a wider audience. The Juno-winning Toronto band The Beaches also acknowledges the importance of TikTok in their rise to fame.

The closure of TikTok Canada would not only impact artists’ visibility but also reduce opportunities, support systems, and sponsorship programs. Local teams often promote regional content and support indigenous creators, making TikTok a vital platform for diverse voices in Canada.

TikTok CEO Shou Chew has requested an urgent meeting with Minister of Industry Mélanie Joly to address the potential shutdown’s impact on Canada’s economy and cultural sector. The platform has already begun withdrawing sponsorships from Canadian art institutions, leading to concerns about the future of Canadian talent on TikTok.

Indigenous creators, such as hoop dancer James Jones, have benefitted from TikTok Canada’s support and fear losing access to vital resources for their careers. The government’s decision to shut down TikTok in Canada is seen as a disregard for minority voices and a loss of a platform that amplifies indigenous perspectives.

Advocates like Vanessa Bousseau emphasize the importance of TikTok in amplifying marginalized voices and express concern about the detrimental impact of the platform’s closure on indigenous creators. Without TikTok Canada’s support, many fear they will lose valuable connections and opportunities for growth.

It is clear that TikTok plays a crucial role in supporting Canadian artists and creators, especially those from underrepresented communities. The potential closure of TikTok Canada would not only affect the music industry but also diminish the platform’s ability to uplift diverse voices in Canada.