Tiktok’s viral back-scratching service starts in the Miami area
A New Wellness Trend Hits Miami: Professional Back Scratching
Forget massages and facials, the latest trend in relaxation in the Miami area involves paying someone to gently scratch your back, scalp, and arms. This unique service is gaining popularity among elite Americans who are always on the lookout for new ways to pamper themselves.
One such brand leading the trend is Scratcher Girls, which offers professional back scratch sessions at their studio in Miami Gardens and a weekend cabin at Hollywood’s Yellow Green Farmers Market. Clients flock to them for what they call ‘mood-enhancing scratch therapy’.
Prices range from $74.99 for a 30-minute session to $129.99 for an hour, with couples sessions priced higher. Clients are required to be clean before the session, and staff may conduct a scalp check or perform a ‘hair game’ if requested.
ASMR and the Rise of Scratcher Girls
The surge in popularity of Scratcher Girls can be attributed to their ASMR-style TikTok clips, which have garnered hundreds of thousands of followers and millions of likes. Autonomous sensory meridian response (ASMR) is a sensory phenomenon where individuals experience a tingling sensation in response to specific audio and visual stimuli.
According to the National Institute of Health, ASMR is a previously unstudied phenomenon that can induce feelings of relaxation and well-being. Many people find the gentle touch of a back scratch incredibly soothing and relaxing.
The Science Behind Back Scratching
There is scientific evidence to support the release of dopamine, a feel-good neurotransmitter, in response to physical touch. This explains why many people feel a sense of calm and relaxation when receiving a back scratch.
Scratcher Girls have even embarked on a summer tour schedule and regular pop-up events, allowing potential clients to experience their services firsthand before committing to a session.
While some may find the idea of paying for a back scratch unusual, for those who have experienced the calming effects of this unique service, it’s a small price to pay for ultimate relaxation.
Khloe Quill is a lifestyle production assistant at Fox News Digital. She and the Lifestyle team cover a range of topics, including food and drink, travel, and health.
