Netflix buys U.S. rights for FIFA Women’s World Cups

The FIFA Women’s World Cup will have a new home in the United States for the 2027 and 2031 editions, as Netflix secures the exclusive broadcasting rights for the tournaments. This groundbreaking partnership between FIFA and Netflix is set to revolutionize sports media rights, marking a significant moment for women’s football globally.

The upcoming Women’s World Cup in 2027 will be hosted by Brazil, with the host country for the 2031 tournament yet to be determined by FIFA. This collaboration underscores the immense value of the FIFA Women’s World Cup and highlights the growing popularity of women’s sports worldwide.

Gianni Infantino, the president of FIFA, expressed his excitement about the deal, stating that it signifies a historic day for broadcasting and women’s football. The financial details of the agreement have not been disclosed, but the focus is not only on streaming matches but also on celebrating the players, culture, and passion driving the growth of women’s sports.

Netflix’s Chief Content Officer, Bela Bajaria, emphasized the significance of bringing such an iconic tournament to the streaming platform, highlighting the platform’s commitment to showcasing the global rise of women’s sport. This announcement comes as Netflix continues to expand its presence in live sports, following previous deals with the NFL and boxing events.

In addition to live sports, Netflix has also secured the rights to WWE’s Monday Night Raw program starting in 2025, solidifying its position as a key player in the sports entertainment industry. The partnership between FIFA and Netflix for the Women’s World Cup reinforces the tournament’s status as the premier women’s sporting event globally.

The 2023 Women’s World Cup saw Spain emerge victorious over England, attracting over two million viewers on FOX and Telemundo. Despite an early exit, the United States women’s national team garnered significant viewership, averaging nearly 3.8 million viewers for their four matches in 2023.

As Netflix continues to expand its sports offerings, the streaming platform is poised to become a leading destination for sports fans worldwide. The acquisition of the FIFA Women’s World Cup rights further solidifies Netflix’s commitment to showcasing diverse and compelling content, including live sports events. Stay tuned for more updates on the upcoming editions of the Women’s World Cup, exclusively on Netflix.