New app allows Nova Scotians without cell service to get emergency alerts

Introducing the NS Alert App: Nova Scotia’s Solution to Emergency Alerts in Rural Areas
The province of Nova Scotia has unveiled a groundbreaking new app designed to ensure that individuals with limited or no cellphone coverage can still receive crucial emergency notifications. This initiative comes in response to reports from residents in rural regions of the province who have faced challenges in receiving alerts through the national Alert Ready system during emergencies such as hurricanes and floods.
Unlike the national system, which only delivers alerts to newer 5G or LTE networks not available in all areas of Nova Scotia, the NS Alert app is accessible to mobile devices operating on older 3G networks or Wi-Fi. Additionally, the app offers translation services for alerts in 32 different languages, catering to the diverse population of the province.
Mayor Rod Gilroy of the Municipality of Cumberland expressed his approval of the app, highlighting the significant gap it fills in the existing alert system. Given the prevalence of spotty cell service in his municipality, Gilroy emphasized the app’s importance while awaiting improved coverage.
To address the issue of limited cell coverage, the province is in the process of constructing new cell towers throughout Nova Scotia. In areas like Cumberland, where four towers are slated for completion by 2026, these infrastructure developments aim to enhance overall service quality.
Minister of Emergency Management Kim Masland stressed the critical role of timely alerts in emergency scenarios, noting the increasing frequency of such events in Nova Scotia. Warden Paul Long of the Municipality of the District of Guysborough echoed these sentiments, underscoring the necessity of ensuring comprehensive alert coverage for all residents.
From an economic perspective, Long emphasized the importance of reliable alert systems for attracting businesses to rural areas and informing passing tourists. He emphasized that the NS Alert app, combined with expanded coverage through new cell towers, contributes to overall safety and security.
The launch of the NS Alert app aligns with recommendations from the Mass Casualty Commission’s final report, which called for improved public education on emergency warnings. The app’s development and operation, costing $1 million, were overseen by the Alberta-based vendor Public Emergency Alerting Services Inc., in collaboration with the province of Nova Scotia.
With 95% of the province now equipped with standard-definition service, as reported by Crown corporation Build Nova Scotia, Nova Scotians can rest assured that they have access to vital communication tools in times of crisis. The NS Alert app represents a significant step forward in enhancing emergency preparedness and response capabilities across the province.



