Josh Ross’s Junos success showcases country music’s resurgence
Josh Ross’s Juno nominations are a clear indication that Canadian country music is making a strong comeback and could potentially dominate the awards once again. The fact that Ross is in close competition with pop sensation Tate McRae for the most nominations at the Junos speaks volumes about the genre’s resurgence in mainstream popularity.
Music and entertainment reporter Rudy Blair points out that the last time a country singer led nominations at the Juno Awards was back in the early 2000s with Shania Twain. This long-awaited return of country music to the forefront of the Canadian music scene is a testament to the hard work and talent of the country acts nominated this year.
Ross is not alone in representing the country music genre at the Juno Awards. He is joined by fellow country musicians like Jade Eagleson, Dean Brody, Les Cowboys Fringants, and Shawn Mendes, whose nomination is largely based on his country-inspired single, Why Why Why. This strong showing of country artists in various categories reflects the growing popularity of country music in Canada.
The success of Beyoncé’s Cowboy Carter album has also played a significant role in elevating the profiles of country musicians in Canada. Artists like Jack Rochon, Shawn Everett, and Lowell have all received nominations for their work on the album, showcasing the diversity and talent within the country music genre.
The rise of country music is not limited to Canada, as evidenced by the global increase in streams reported by Spotify in its 2024 Wrapped report. Hits like Shaboozey’s A Bar Song (Tipsy) and Post Malone and Morgan Wallen’s I Had Some Help have topped charts and gained widespread popularity, further solidifying country music’s place in mainstream music.
Country artists have been breaking stereotypes and pushing boundaries with their music, incorporating elements from other genres like pop and hip-hop. This blending of styles has helped modernize country music and attract a wider audience, making it more relatable and appealing to a diverse range of listeners.
While country music may still be associated with conservative values in some circles, artists like Kacey Musgraves and Sturgill Simpson are pushing the boundaries with their lyrics and storytelling. The changing landscape of country music reflects a modern take on the genre, with artists unafraid to tackle contemporary issues and experiment with new sounds.
The resurgence of country music in Canada and beyond is a testament to the genre’s enduring appeal and the talent of the artists driving its success. With a new wave of country musicians breaking stereotypes and pushing boundaries, the future looks bright for country music in the mainstream music industry.
