SALTZMAN: Track this tech, F1 fans
As you tune in to watch the excitement of the 2025 Emila-Romagna Grand Prix, it’s important to recognize the role that technology plays in driving performance for Formula One teams. One key player in this technological revolution is AWS (Amazon Web Services), which has been a partner of Formula One since 2018.
AWS leverages its AI and cloud platforms to collect, analyze, and deliver valuable insights to racing teams. With approximately 300 sensors in each F1 car generating a staggering 1.1 million telemetry data points per second, the amount of data being processed in real-time is truly mind-boggling.
Julie Souza, who leads AWS For Sports, explains that artificial intelligence and machine learning are crucial in making sense of this vast amount of data. By analyzing this data, teams can uncover valuable insights that were previously impossible to measure. For example, identifying issues like over-rotating lug nuts can have a significant impact on race strategy.
But the impact of technology goes beyond just performance on the track. It also enhances fan engagement by providing personalized viewing experiences. Fans can now customize their viewing experience by choosing different camera angles, audio feeds, and even interacting with the broadcast in real-time. This level of personalization has led to a significant increase in fan engagement across various sports leagues.
In addition to enhancing the viewing experience for fans, technology is also revolutionizing how broadcasters deliver races to viewers. With the help of AWS, broadcasters can use data to predict race outcomes, prepare videos and graphics in advance, and even unlock previously unseen coverage. This not only enhances the viewing experience but also helps reduce CO2 emissions by minimizing on-site equipment.
Furthermore, technology is being utilized to improve player safety in sports like the NFL. By analyzing vast amounts of data, teams can identify players at risk of injury and make impactful changes to prevent injuries. This data-driven approach has led to a significant reduction in missed games due to injuries, benefiting players, team owners, and fans alike.
Whether it’s optimizing race performance, enhancing fan engagement, or improving player safety, technology is reshaping the world of sports in profound ways. As you enjoy the excitement of the 2025 Emila-Romagna Grand Prix, take a moment to appreciate the incredible impact that technology is having on Formula One and sports as a whole.
