SCOOP: Newsom launches campaign to entice reluctant Canadians to visit California amid Trump tariff push

California Governor Gavin Newsom is launching a new campaign to welcome Canadian tourists to the Golden State, despite a decline in U.S. tourism due to President Donald Trump’s tariff policies. The campaign, in partnership with Visit California, aims to boost international travel and reassure Canadians that they are still welcome in California.

An official from Newsom’s administration stated, “We get it. The White House isn’t exactly laying out the welcome mat, but Canadians should know that California will continue to welcome them and that we remain grateful for their partnership.” The campaign will be rolled out internationally to attract more visitors to California.

Since Trump took office, tourism to the U.S. has seen a significant decline, with Canadian tourism dropping by 12% in February compared to the previous year. This decrease has led to a loss of revenue, impacting the tourism industry in California. To address this issue, Newsom’s office has allocated $5.2 million for the campaign, part of Visit California’s annual marketing investment in Canada.

In addition to the tourism campaign, Governor Newsom recently met with British Columbia Premier David Eby to discuss opportunities for expanding partnerships between California and Canada. The two leaders explored potential collaborations in the lumber industry, national transportation corridors, and housing initiatives.

Despite Trump’s controversial tariff policies, which have strained relations between the U.S. and Canada, Newsom is committed to maintaining a positive relationship with California’s northern neighbor. The U.S. remains Canada’s largest trading partner, and efforts to strengthen ties between the two countries are crucial for economic growth and stability.

As the tourism industry continues to face challenges amid ongoing trade disputes, Newsom’s campaign signals a commitment to fostering international relationships and promoting California as a premier travel destination. By welcoming Canadian tourists and showcasing the state’s attractions, California hopes to revitalize its tourism sector and provide a warm welcome to visitors from across the globe.