‘Sephora kids’ are using anti-aging creams. A new study says harms aren’t just skin deep
The rise of the “Sephora kids” skin-care trend among young people, especially on platforms like TikTok, has been a cause for concern among experts. A recent study published in Pediatrics has shed light on the potential harm of using anti-aging products promoted on social media, particularly for children and teens.
Dr. Molly Hales, a dermatologist and postdoctoral research fellow at Northwestern University Feinberg School of Medicine, expressed concerns about the unrealistic beauty standards being set for young girls through these skin-care routines. The study analyzed 100 TikTok videos featuring content creators between the ages of seven and 18, with an average of 1.1 million views each. On average, these videos showcased six products per regimen, totaling about $230 Canadian dollars. Some videos featured over a dozen products, with some girls applying 10 different products on their faces in just 10 minutes.
One of the key findings of the study was that only a quarter of the skin-care routines included sunscreen use, despite its importance in protecting the skin from harmful UV rays. Additionally, many of the products featured in the videos contained irritating active ingredients, such as hydroxy acids, which can be harsh on young, sensitive skin. The authors also noted racially encoded language in some videos that emphasized “lighter, brighter skin.”
The “Sephora kids” trend has prompted calls for regulations to protect young consumers from potentially harmful products. In California, a bill was proposed to ban the sale of anti-aging products containing harsh ingredients to children under 18, but it did not pass. Similarly, the Order of Chemists in Quebec issued a warning about the dangers of using adult skin-care products on children.
Dr. Julia Carroll, a dermatologist and lecturer at the University of Toronto, highlighted the risks of exposing young skin to strong active ingredients, which can lead to irritation, sensitivity, and even lifelong allergies. She emphasized the importance of a simple skincare routine for young people, consisting of a gentle cleanser, moisturizer, and sunscreen.
The study also pointed out the influence of social media on young consumers, particularly Generation Alpha, who look to beauty influencers for inspiration. The beauty industry has been urged to address the gap between appearance-focused routines and health-conscious practices. With millions of “Get Ready With Me” videos on TikTok, it has become increasingly challenging for parents and pediatricians to monitor and regulate what children are exposed to.
In conclusion, the “Sephora kids” trend poses risks to young people by promoting unrealistic beauty standards and exposing them to potentially harmful skin-care products. It is essential for parents, caregivers, and healthcare professionals to educate children about safe and age-appropriate skincare practices to ensure their well-being and self-esteem.
