Swift’s daily impact on Vancouver may have exceeded 2010 games, says industry figure
Taylor Swift’s recent three-day Eras Tour stop in Vancouver made a significant impact on the city’s economy, according to Ian Tostenson, the CEO of the B.C. Restaurant and Foodservices Association. Tostenson stated that the economic boost generated by Swift’s concerts surpassed that of other major events in the city, including Vancouver Canucks playoff games.
During the final show of the tour, telecommunications company Rogers reported that fans used a record-breaking amount of data on their network, equivalent to streaming Swift’s entire music catalogue over 9,000 times. This milestone exceeded previous records set at Swift’s concerts in Toronto.
The overall success of Swift’s 149-show worldwide tour was highlighted by music industry publication Pollstar, which reported earnings of $2.2 billion US over two years. Tostenson emphasized the immense impact of Swift’s concerts on local businesses, estimating a $25 million boost for Metro Vancouver establishments each day of the concerts.
In comparison to the 2010 Winter Games, Tostenson noted the concentrated impact of Swift’s concerts on the city’s restaurants and entertainment venues. Swifties from various regions flocked to Vancouver for the tour, contributing to a festive atmosphere and increased business across the city.
Swift herself acknowledged the tour’s significance during the final show, expressing gratitude to the fans for creating a space of joy and togetherness. Fans like Alaina Robertson shared their emotional experiences at the concert, describing it as a magical and unforgettable event.
Social media posts from fans also highlighted the presence of celebrities at the concert, including actors Jenna Fischer, Aubrey Plaza, Jesse Tyler Ferguson, and musician Eddie Vedder. The overall impact of Taylor Swift’s Eras Tour on Vancouver’s economy and cultural scene solidified her status as a powerhouse in the music industry.
