Starbucks 2024 holiday cups are now available

Starbucks Unveils Festive Holiday Cups for 2024

The holiday season is officially kicking off at Starbucks this week with the launch of their highly anticipated seasonal cups. Starting Thursday, customers at Starbucks locations across the U.S. will be treated to their hot beverages in one of four festive cup designs featuring a mix of traditional green and red colors paired with soft pastel accents.

This year, green takes center stage in the cup designs, with Starbucks’ creative director, Kristy Cameron, explaining that the jade hue adds a touch of joy to the holiday cups while still staying true to the brand’s signature colors.

The holiday cups have become a beloved tradition for Starbucks fans, generating excitement and anticipation each year. Not only do the festive cups bring holiday cheer, but they have also been known to boost revenue for the coffee chain, which has been struggling with declining sales and customer visits.

Each of the four cup designs has a unique theme and name. From the “joyful connection” design inspired by coffee roasting to the “lyrical landscape” design reminiscent of gift wrapping, Starbucks has put a creative spin on this year’s holiday cups.

In addition to the new cup designs, Starbucks is also introducing a holiday menu featuring new items such as the “Cran-merry” orange drink, a turkey sage danish, a snowman cake pop, and a penguin-shaped cookie. The chain is also revamping its iced drink cups with festive white charms printed on the plastic.

Starbucks first introduced seasonal cups in 1997, but it was in 2015 that they made headlines by opting for a simple red cup design without traditional holiday symbols. Since then, Starbucks has gradually incorporated more festive elements like ornaments and mistletoe into their cup designs.

With the launch of their 2024 holiday cups, Starbucks continues to spread holiday cheer and bring a touch of magic to their customers’ daily coffee rituals. Whether you’re sipping on a hot latte or enjoying a refreshing Refresher, Starbucks’ festive cups are sure to make your holiday season a little brighter.