Texas football coach Steve Sarkisian denies $40 million rumor

The University of Texas at Austin’s athletic department has long been known for its access to substantial financial resources, particularly in the realm of college football. The Texas Longhorns football program is renowned for having some of the best amenities in the nation, attracting top-tier talent and maintaining a competitive edge in the sport.
With the introduction of name, image, and likeness (NIL) regulations, there has been a noticeable increase in the financial investments made by college programs across the country, particularly in football and basketball. Reports have surfaced indicating that programs like Ohio State have spent exorbitant amounts of money to build competitive rosters, with some suggesting that Texas may have matched or even exceeded the $20 million spent by the Buckeyes.
However, Texas head coach Steve Sarkisian has refuted claims of a $40 million investment in the Longhorns football program. In response to a Houston Chronicle column that highlighted Texas’ roster payroll and NIL collective payouts, Sarkisian clarified that the actual figure is closer to $25 million, dismissing the $40 million figure as a result of “irresponsible reporting.”
During a recent appearance on SiriusXM’s College Sports Radio, Sarkisian addressed the current landscape of college football, acknowledging the widespread spending by programs to attract top talent. Despite the financial investments made by Texas, the coach emphasized the competitive nature of college football and the need for continuous improvement.
In recent seasons, Texas has made significant strides in college football, advancing to the College Football Playoff semifinals in consecutive years. While the Longhorns have faced tough competition and fallen short of a national championship, Sarkisian remains optimistic about the team’s future and the potential for further success with continued investment and strategic planning.
As Texas looks to build on its recent successes and compete at the highest level in college football, Sarkisian and the Longhorns remain focused on improving the roster, refining their strategies, and staying competitive in the ever-evolving landscape of collegiate athletics. With a strong foundation in place and a commitment to excellence, Texas football is poised to continue its tradition of success in the years to come.
Chantz Martin is a sports writer for Fox News Digital.