Women-in-politics advocate Sarah Elder joins Calgary's mayoral race

Calgary mayoral candidate Sarah Elder is making waves in the upcoming election, bringing a fresh perspective and a commitment to listening to the voices of Calgarians. Elder, the founder of Madame Premier, a business and fashion brand that advocates for gender equality in politics, is stepping into the political arena for the first time.

With a background in justice studies and years of experience in politics and government relations, Elder is no stranger to the inner workings of government. Her time working for the former B.C. Liberal Party has shaped her multi-partisan view of politics, putting people over party politics first.

Since moving to Calgary in 2012, Elder has been actively involved in political activism, advocating for women’s representation in government. Her creation of Madame Premier, a brand that celebrates feminism and political engagement, has garnered attention and support from those who believe in the power of diverse voices in politics.

As she embarks on her mayoral campaign, Elder is focused on listening to the concerns and ideas of Calgarians. Rather than promoting specific platform points or promises, she is starting by asking residents to share three things they would like to see happen in the city.

While Elder may be considered a long-shot candidate in a field that includes incumbent mayor Jyoti Gondek and other established politicians, she believes that voters deserve to have a wide variety of perspectives on the ballot. As an independent candidate, Elder is accountable only to the voters, not to any political party.

With a commitment to inclusivity and a dedication to amplifying diverse voices, Sarah Elder is bringing a fresh and dynamic energy to the race for Calgary’s next mayor. As the outsider in the race, she stands out as a candidate who is deeply rooted in the community and focused on representing the interests of all Calgarians.