Booing and blunts: WWE Raw on Netflix signals a cultural vibe shift
In a groundbreaking move that marks a new era for WWE, Monday Night Raw made its debut on Netflix, marking the first time in over three decades that the popular wrestling program was not broadcast on linear television in the United States. This historic event came as a result of a major deal struck between WWE and the streaming giant in 2024, setting the stage for a 10-year partnership that is estimated to be worth around $5 billion US.
The premiere episode on Netflix, which coincided with the 1,650th episode of Monday Night Raw, featured a star-studded lineup of wrestling legends such as John Cena, The Rock, and Hulk Hogan, along with current favorites like CM Punk and Rhea Ripley. Fans were treated to a night filled with nostalgia and excitement as these iconic figures graced the ring once again.
However, it wasn’t all smooth sailing during the event. Controversy arose when Hulk Hogan, a polarizing figure in the wrestling world, made an appearance despite facing criticism for his past actions. Additionally, rapper Travis Scott caused a stir by appearing to smoke a blunt during one of the wrestler’s entrances, adding an unexpected element to the show.
The edgier tone of the event did not go unnoticed by fans, with many noting a shift towards a more intense and provocative atmosphere reminiscent of WWE’s Attitude Era. This era, known for its risqué content and boundary-pushing storylines, was a pivotal time in wrestling history that attracted a large and dedicated fan base.
According to experts, the decision to partner with Netflix reflects a larger cultural shift towards a more assertive form of masculinity in North America. With the platform’s extensive reach of over 282 million subscribers worldwide, WWE stands to gain a significant increase in global viewership and revenue through this strategic alliance.
As WWE continues to evolve and adapt to changing audience preferences, the partnership with Netflix opens up new opportunities for growth and expansion in international markets. By leveraging the streaming platform’s vast reach and resources, WWE is poised to enter a new chapter in its storied history, captivating audiences around the world with its unique brand of entertainment.
