Ikea Canada unveils new mascot to mixed reactions
Ikea Canada has a new mascot in town and is asking customers to name it new TikTok posted Monday.
The furniture and decor company unveiled its new mascot: an oddly tall human with a smiling face, Ikea-branded wide-leg overalls, a yellow T-shirt, chunky platform shoes, and what appears to be a yellow bowl haircut, or perhaps a hat . .
Ikea Canada captioned the video “Highest vote on Friday wins!” with four choices of names: Billy, Vän, Hex and Blue.
Users chimed in with their own names, pointing out how terrifying it looks.
One user said, “Don’t mention it… delete it,” while another asked, “Are we sure it’s not cursed?”
One user linked it to a “sleep paralysis demon.”
Another user commented, “Billy of Hex! (I’m in the corner shaking with fear).”
Several users said “meatball,” referring to Ikea’s famous meatballs found in the store’s Swedish-inspired restaurant.
Ikea responded to some of the cheeky comments with a crying smiley emoji or pointed those out with other picklist suggestions.
Ikea fanatics can cast their vote by Friday by responding to the TikTok post.
@ikeacanada Most votes on Friday wins! Comment with your choice! 1. Billy 2. Van 3. Hex 4. Blue #Contest #IKEA #Mascot #FYP #To vote Le plus grand nombre de votes gagne! Commentez ci-dessous votre préféré ! 1. Billy 2. Van 3. Hex 4. Blue #competition #IKEA #mascot #pourtoi #to vote ♬ Hot New Bombshell – grace🦋
