Massachusetts shop offers free coffee for dancing customers
Free Coffee for Dancing Customers Goes Viral at Middleborough Café
A coffee shop in Middleborough, Massachusetts, has captured the attention of social media users by offering free coffee to customers who show off their dance moves upon entering the shop.
A video showcasing customers participating in the unique promotion was shared on Coffee Milano Café’s TikTok account and quickly gained over 5 million views in just a few days.
This viral sensation underscores the power of online presence for businesses, as they seek innovative ways to attract new customers in a digital age where traditional marketing methods may fall short.
Josh Rashid, the owner of the café, mentioned to CNN that the response to the video led to an influx of customers, both new and returning, who were eager to experience the fun and energetic atmosphere firsthand.
Following the success of a similar promotion by a pizza shop, Rashid put up a sign in his café inviting customers to dance for five seconds in exchange for a complimentary coffee, with the added excitement of being featured on the café’s social media platforms.
Since the video went viral, Coffee Milano Café’s TikTok account has seen a significant increase in followers, reflecting the impact of engaging with younger audiences on popular platforms.
Embracing Social Media for Business Growth
Rashid shared that the café’s foray into creating playful TikTok videos using trending sounds began just a month ago, signaling a shift in their marketing strategy towards more interactive and visually appealing content.
Recognizing the influence of social media in reaching a wider audience, Rashid emphasized the importance of adapting to digital trends as a means of staying relevant and attracting customers in today’s digital landscape.
Due to the overwhelmingly positive response to the promotion, Rashid intends to make it a recurring event at the café, albeit with a twist – customers will have to uncover clues hidden on the café’s social media platforms to discover when the next free coffee dance party will take place.
According to Kristyn Shay, a social media director at SCORE, the café’s viral success illustrates the potential for small businesses to connect with customers through creative and engaging marketing strategies that resonate with their target audience.
While some may question the financial impact of offering free coffee, Rashid believes that spreading joy and creating memorable experiences for customers ultimately outweighs any potential loss in profits.
As Rashid aptly puts it, “A little five-second dance can bring so much joy, and if that joy comes in the form of a free coffee, then it’s a win-win for everyone involved.”
