Toyota Canada the latest sponsor to join forces with the new Northern Super League

Toyota Canada Joins Northern Super League as Premier Sponsor

Toyota Canada has officially signed on as a sponsor for the Northern Super League, just in time for the kickoff of the new Canadian women’s league in April. The announcement was made on the eve of International Women’s Day, showcasing Toyota’s commitment to supporting women’s soccer in Canada.

In a statement, Cyril Dimitris, president and CEO of Toyota Canada, emphasized the importance of soccer as a unifying force for Canadians across the country. “Soccer is more than a game – it’s a powerful force for what matters most, uniting Canadians from coast to coast to coast,” Dimitris said. “We’re proud to support the continued growth of women’s soccer in Canada through this partnership with the Northern Super League.”

Joining Toyota Canada on the list of NSL sponsors are major corporations such as Intact Financial Corporation, Canadian Tire, SportChek, DoorDash, Coca-Cola, WestJet, and Westland Insurance. These partnerships reflect the growing support and investment in women’s soccer in Canada.

The Northern Super League, consisting of six teams, is set to kick off on April 16 with Vancouver Rise FC taking on Calgary Wild at B.C. Place Stadium. Three days later, AFC Toronto will host Montreal Roses at BMO Field, marking the beginning of an exciting season for women’s soccer in Canada.